Universal Principles Of Ux (100 Timeless Strategies To Create Positive Interactions Between People And Technology)

Description

By (author) Pereyra, Irene

Short /annotation:
Universal Principles of UX is a comprehensive, cross-disciplinary encyclopedia for user experience designers.

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Master the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia.

Richly illustrated and easy to navigate, Universal Principles of UX pairs
clear explanations of each concept with
visual examples of the ideas applied in practice. The book is 
organized into six broad categories:

• Consider
• Empathize
• Define
• Research
• Design
• Validate

And, features
principles as diverse as:

• Design is not neutral
• Make the choice easy
• Some complexity cannot be reduced
• Map the ecosystem
• So you think you can scroll
• Don’t grade your own homework

User Experience is a field notable for its expansiveness, complexity and persistent evolution. This book is not a chronological retelling of the history of user experience design. It is also not a technical how-to book that will show you how to become a perfect user experience designer one step at a time. It”s
a philosophical anthology of case studies, situations, problems, and contradictions encountered across more than fifteen years of working on real world client projects that will
teach you how to think, rather than tell you what to do. 

Each principle is presented in a
two-page format. The left-hand page contains a succinct definition, a fullof the principle, examples of its use, and guidelines for use.
Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains
visual examples and related graphics to support a deeper understanding of the principle.

This landmark reference is the standard for designers, engineers, managers, and students who seek to broaden and improve their user experience design expertise.

The titles in the
Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

Table of contents:

Prologue

Chapter 1: Consider

1. The user comes first.

2. You’re human—act like it.

3. UI makes or breaks usability.

4. Work on UX and UI simultaneously.

5. Always surpass expectations.

6. Design is not neutral, it’s inherently ethical.

7. Visual metaphors communicate the fastest.

8. The bias to remember the unusual.

9. Attractive products are perceived as more usable.

10. First and last items in a series are remembered most. 

11. Less is more.

12. Less is a bore.

13. Provide feedback quickly or else.

14. Sometimes a little friction is a good thing.

15. You only get one chance to make a first impression.

16. There”s no such thing as timeless UX design. 

17. Nothing lasts forever, and we both know hearts can change.

Chapter 2: Empathize

1. Accessibility first.

2. Make the choice easy.

3. Diverse teams create better solutions.

4. Devices are ubiquitous.

5. Design for clumsy handling.

6. Children are not small adults.

7. Take extra care of seniors.

8. Systems should match the real world.

9. Know when to break with convention.

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