Description
By (author) Fowler, Jenny Li
Short /annotation:
Take a strategic approach to social media marketing and build an organic community of followers.
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WINNER: 2024 Chanticleer International Book Awards, Harvey Chute First Place Category Winner – Non-Fiction Business & Enterprise
FINALIST: American Book Fest Best Book Awards 2024 – Business: Marketing & Advertising
FINALIST: 2025 International Book Awards (IBA) – Business: Marketing & Advertising
Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement.In
Organic Social Media,
Jenny Li Fowler outlines the important steps that social media managers need to take to enhance an organization”s broader growth objectives. Fowler breaks down the important questions to help readers determine the best platforms to invest in, how they can streamline the approval process and other essential strategic steps to create an organic following on social platforms.
Organic Social Media explains how to elevate the key growth objectives of a brand by creating or recreating its online presence. Early chapters walk readers through the planning phase, the process of strategic goal setting, platform selection, resource management and content discovery. Later chapters focus on executing these established plans and offer a strategic way to build a content calendar and track the success of social. With this book, social media managers will future-proof the online presence of any organization.
Table of contents:
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- Chapter – 01: Strategy versus tactics;
- Chapter – 02: Social media goalsetting;
- Chapter – 03: Who is your audience?;
- Chapter – 04: Choosing the right platforms;
- Chapter – 05: Content discovery;
- Chapter – 06: The posting process;
- Chapter – 07: The content calendar;
- Chapter – 08: What metrics should you be tracking on social media?;
- Chapter – 09: The backup plan;
- Chapter – 10: Tips for thriving as a social media manager;
Review quote:
“Filled with incredibly useful tips, valuable insights and actionable advice. This is the book I wish I had when I first started in social media marketing and should be required reading for social media managers everywhere.”
Review quote:
“In a sea of noise telling you there”s a trick or shortcut to success, Jenny captures the truth of organic social with a thoughtful and dedicated perspective. Her attention to culture, technology and, most importantly, the audience drives a connective and deeply human approach to how social should be used by brands, creators and the general public. A must-read for social media professionals of all stages, whether they need to learn or be reminded of what organic social can truly be.”
Review quote:
“
Jenny Li Fowler”s book offers the ultimate peace of mind for social media managers and companies looking to build their brand online. In the cluttered landscape of social media advice, Jenny offers refreshingly original and memorable frameworks you can implement in your every day. You”ll gain the know-how to build a sustainable strategy to foster long-term social media growth and engagement. The best part? Jenny”s foundational techniques will hold true regardless of future social media innovations. Her expertise shines through on every page, and you will benefit from her trusted guidance for years to come.”
Review quote:
“This is the book I wish I had starting out as a social media manager, but I know I”ll be returning to throughout my career. Organic social media management can oft
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