Description
By (author) Sweetow Stuart
:
In this updated edition of Corporate Video Production, Stuart Sweetow teaches aspiring and seasoned videographers how to make imaginative corporate videos with eye-catching designs, rhythmic editing tricks, and essential scriptwriting and interview techniques. Readers will learn how to shoot on location or in a studio, work with employees-turned-actors, find new clients, and produce online videos and podcasts for corporations, government agencies, and non-profit organizations. Additionally, this new edition has been updated to include discussion questions, chapter summaries, and professional tips, and to cover live webcasting, mobile devices, shooting in 4K, micro-videos, micro-cameras, and storytelling techniques for corporate social responsibility programs. A companion website features downloadable forms and further resources.
Table of contents:
Table of Contents
Acknowledgments
Preface to the Second Edition
Introduction
Chapter 1 Case Studies
Introduction
Corporate Social Responsibility—Google Heroes
Videos Documenting Company Community Service
Big YouTube Views
Hamburger University and Sustainability at McDonald’s
Consulting Firm Booz Allen Hamilton
Scripted Videos with Professional Talent at World Savings
Finding and Directing Talent
Evaluation Mechanisms
New Employee Orientation Video
Recruiting with Video — Facebook Headquarters
A Consumer Products Manufacturer
Setting Up an In-House Video Service
Using Outside Services
Scriptwriting
Chargeback
Social Media and User-Generated Video
Shared Content at Safeway
Movie Production and IMAG Display at Berkshire Hathaway
Shooting the CEO
Job Listings at Corporations
Salary Ranges for Video Production Employees
Summary of Key Points and Takeaways
Discussion Questions
Chapter 2 Marketing Yourself as a Producer
Introduction
A Personal Message from an Independent Video Producer
Getting Started and Getting Business
Volunteer for Nonprofits
Your Business Plan
Writing the Video Production Proposal
Requests for Proposals and Requests for Qualifications
Business Accounting, Licenses, and Taxes
Business Insurance
Independent Contractor Defined
Hiring Help
Business Formations
Doing Business with the Government
Summary of Key Points and Takeaways
Discussion Questions
Chapter 3 Video Project Proposals
Introduction
Sample Proposal: The Metropolitan Transportation Commission
Sample Proposal: Accounting Training DVDs
Summary of Key Points and Takeaways
Discussion Questions
Chapter 4 Budgeting the Corporate Video Production
Introduction
Determining the Costs
Above and Below the Line
The Executive Producer
What to Leave In, What to Leave Out
Budget Management
Distribution and Marketing Budget
The Bottom Line
Summary of Key Points and Takeaways
Discussion Questions
Chapter 5 The Role of the Producer in Corporate Video
Introduction
The Producer-Director
Above the Line
The Producer As Team Motivator
The In-House Producer
Instructional Video Evaluation Instrument
The Contract/Freelance Producer
Script Development
Production Management
Summary of Key Points and Takeaways
Discussion Questions
Chapter 6 Directing Corporate Videos
Introduction
Directing Professional Talent
Shooting the CEO
Employees as Actors: Directing Nonprofessional Talent
Auditioning the Talent
Directing the Crew
Directing Live Switching
Script Markup and the Shot Sheet
Directi
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