Description
By (author) Alex Schultz
Short /annotation:
A brilliantly insightful and all-encompassing guide to digital marketing for marketers and businesses at any stage, from the Chief Marketing Officer of Meta, Alex Schultz.
:
The ultimate guide to digital marketing and advertising – from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta.
”Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.”
Mark Zuckerberg, CEO – Meta
”Few people understand marketing and growth better than Alex.”
Daniel Ek, CEO – Spotify
”Growth isn”t chance – it”s science, and Alex Schultz is its genius.”
John A. List, author of THE VOLTAGE EFFECT and THE WHY AXIS
”Alex is the person I go to when I have a really hard growth question.”
Sam Altman, CEO – OpenAI
Growth is good. But how do you achieve growth for your business in the digital age?
Now, more than ever, there are countless ways to achieve growth by marketing your business, large or small, using the many different channels, platforms and mechanisms available on the internet. How do you decide which is the best for your product or service?
The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex”s unparalleled expertise and experience is crystallized in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget – whether you are working for a global corporation or running your own start-up.
From understanding channels, to testing creative, to measuring incremental gains – Click Here is the book you need to read if you want to grow your business.
Review quote:
Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.
Review quote:
Few people understand marketing and growth better than Alex, thanks to his years at Facebook, easily one of the most impressive marketing and growth organizations in the world. This book distills that insight into practical, actionable strategies every founder, marketer, and operator needs.
Review quote:
The best summary of modern performance marketing I”ve ever read. From high-level first principles to annoying details around correct measurement, it”s like doing a daylong download with a God-tier growth marketer.
Review quote:
Growth isn”t chance – it”s science, and Alex Schultz is its genius. This book is your must-have guide to unleashing marketing brilliance and shaping the future.
Review quote:
The literal world expert in digital growth marketing wrote a book that is easy to follow. This is a rare gift and one you should not ignore if it”s relevant to your job.
Review quote:
Crisp common sense and accessible to all. Alex Schultz”s expertise shines in this must-read book for all digital marketers. It”s a singular comprehensive digital marketing guide tailored to a broad audience.
Review quote:
At last, a marketing book that understands algorithm isn”t your therapist and impressions aren”t accountability.
Review quote:
If there was a master”s in marketing in a digital age, this is the only textbook you”d have to learn from. If you”re looking for double or triple-digit percentage increases in incremental results, just do exactly what he says.
Review quote:
If you know nothing about marketing, read this book. If you think you know about marketing, you need to read this book. It”s the perfect guide to navigating the future, by lear
Reviews
There are no reviews yet.